Your Local Insurance Company in Lake Geneva, WI

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We've been serving Wisconsin and Illinois since 2007 and know the ins-and-outs of the insurance business. From home, auto and boat insurance, to business, life insurance, and more, our expert insurance advisors will be happy to assist you in finding the insurance policy that would work best for your needs.

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Comprehensive range of insurance products

Each person’s insurance needs change over time. Have you bought a new home and are searching for home insurance that’s tailored to your specific needs? Are you finally considering getting life insurance? Perhaps you’ve recently bought a new boat or watercraft and need to take out an insurance policy on it? And of course, most people in the Lake Geneva area get around by automobile, meaning they need a car or truck insurance. Whatever type of insurance coverage you need, we’d be happy to advise you so you can make the right decision. See a full list of the types of insurance products we offer below.

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  • Auto Insurance
  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Watercraft and Boat Insurance
  • Motorcycle Insurance
  • Recreational Vehicle Insurance
  • Umbrella Insurance
  • Landlord Protection Insurance
  • Business Insurance
  • Life Insurance
  • Trucking Insurance

Customer testimonials

  • I highly recommend Martin Insurance Agency. They shop out your insurance and compare prices and help you get the best price. They truly care about their customers and it shows! (Plus you can feel good about supporting a local business.)


    - H. King

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  • John is one of the most helpful and honest person I ever met.


    - Scott K.

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  • John and Roseanne are outstanding people. Was looking to buy a used Audi. Wasn't sure exactly what I was looking for. Called them multiple times for quotes with different coverage and deductibles. They provided me with fast and friendly service and never complained. When I finally found my car in Michigan it was bound to my policy with a simple phone call. Within minutes I had proof of insurance and coverage limits on my phone before leaving the dealership. Do not hesitate working with Martin Insurance! You will not be disappointed!


    - Christopher C.

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  • John Martin and his team of people are among the greatest I have ever worked with. They are about getting you what you need/want and not what they need/want. It you want a straight shooter, a guy who cares deeply about his customer (like a family member) then you must speak with these guys.


    - Rob E.

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  • We just moved to the area and were directed to Martin Insurance by a friend. We get our car and house insurance through this full service agency and we couldn't be happier.


    - Neko M.

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Selection of insurance carriers

Martin Insurance Agency has chosen to work with the best insurance carriers in the business. We’ve carefully selected them to ensure our clients receive great prices on comprehensive insurance plans as well as excellent customer service. We want you to be happy with the insurance policies and carriers we’ve recommended. After all, if you’re not satisfied with the services and products we’ve advised you to take, then we haven’t done our job right! Our high customer satisfaction rates and customer referrals is what has made us so successful in Lake Geneva over the past two decades. Come to us for policies from insurance companies like Progressive, Travelers and Hartford. 

Stop by or insurance agency office or call (262)248-6000 for more info or to request a quote.

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